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A Living Experience Beyond Imagination
Just 150 meters from the shoreline, a residential project is bringing this dream to life. A unique development designed around the views, combining quality and location in a way that blurs the line between everyday life and vacation.
The mini-penthouses and penthouses, priced between NIS 8–20 million, offer up to approximately 240 sqm of interior living space, along with terraces of up to 150 sqm. Spacious interiors, floor-to-ceiling windows, and terraces overlooking the sea have all been designed to bring the Mediterranean and a sense of openness into every home.
And true freedom lies in everything you don’t have to do. Each residence is delivered fully designed, furnished, and ready to move into, featuring custom-made cabinetry, carefully selected finishes, furniture, and fittings from leading brands and suppliers. No need to start planning, furnishing, or making adjustments after receiving the keys. All buyers have to do is open the door. Everything else is already waiting inside.
In the penthouses, the experience reaches its peak on the upper level, where a private infinity pool overlooking the sea creates an exceptional space for entertaining, privacy, and relaxation. Beyond the front door, a retail area on the ground floor will complete the living experience, bringing together everyday convenience, leisure, and the tranquility of coastal living.
"All buyers have to do is open the door. Everything else is already waiting inside."
Do You Really Have to Choose Between the City, Nature, and the Sea?
Set in an exceptional location, between some of Israel’s most beautiful beaches and open green spaces, with all the convenience and accessibility of city living, the Blue Bay project is taking shape in the new Hof HaZahav (Golden Coast) neighborhood. Located near the Havatzelet Interchange, the development connects the Hefer Valley, its green fields, and the Beit Yanai area with northern Netanya.
“The Golden Coast neighborhood is only at the beginning of its journey,” says Yaki Briga, owner and CEO of the company. “The combination of beachfront living, residential spaces, retail, and accessibility is expected to make it one of the most desirable areas in the region. Just as we witnessed the development of Ir Yamim and saw BRIGA TOWERS become one of its defining landmarks, we believe Blue Bay has the potential to become the area’s next landmark as the region continues to develop in the coming years.”
Behind the Blue Bay project stands BRIGA, a family-owned real estate development and construction company operating since 1979. Founded by the late Tzion Briga and Sarah Briga, the company is now led by their sons, Yaki and Ronen Briga, who continue the family legacy and the approach to building that has shaped the company over the years.
BRIGA develops, plans, builds, and markets its projects independently. Managing every stage of the process allows the company to maintain high construction standards and attention to detail, from the initial concept to the moment residents move into their new homes. This is how more than four decades of experience translate into peace of mind, visible quality, and a standard of living reflected in every detail.
One of the most prominent examples of this is BRIGA TOWERS, a luxury residential development that has become an integral part of the Ir Yamim skyline and an architectural landmark of the neighborhood. The project reflects BRIGA’s ability to recognize an area’s potential even before it develops, understand the lifestyle and needs of its future residents, and create a living experience tailored to them, from the location and architectural design to the smallest details. The result is developments that not only set new standards of quality and luxury, but are truly designed around the people who call them home.
Blue Bay follows the same philosophy, this time in the Golden Coast neighborhood, which is still in its early stages of development. Drawing on years of experience and a deep understanding of coastal living, BRIGA aims to create much more than a residential project: a complete living environment where the sea, space, design, and convenience come together, with the potential to become one of the neighborhood’s most recognizable landmarks in the years ahead.